Certificate in Pharma Marketing (CPM)

7 Weeks course (3 hours/day – 5 days/week)

CPM

Eligibility

B.A, B.Com, BBA, BCA, B.Sc., B.Pharma, M. Pharma., D.PHARMA, Graduate and Post Graduate in any stream

Benefits of Course

This course is taught through interactive sessions, powerpoint presentations and live video based inputs. This helps the students to have a clear conception about the job and thus they perform better in the interview board.

The course will transform aspiring students into confident and communicative professionals who will be groomed to start their career as Medical Representative with renowned Pharma companies.

The course will instill a sense of positivity in the students which in turn help the students to build up a positive mindset and attitude. Course will give the students a detailed overview of Pharmaceutical Industry

In-Built Scope for Spoken English Practice in the Course. Students are given maximum opportunity to speak to practice spoken English. Individually every student is guided as per his/her development area

Students from varied academic backgrounds are given a strong scientific knowledge by extensive use of audio- visual modules .Students get a thorough conceptual clarity on the subject.

Clear understanding about the job of Medical Representative with the help of real time Video, so that students can answer any question of Interviewers about the Job.

Simulated Mock Interview environment in order to give the students a feel a of real interview

They get the opportunity to rectify themselves and not to repeat the same mistake in the actual interview

Special communication and attitude development classes for all students.

Interaction with Experts from Pharmaceutical Industry through regular seminars which enriches students with wealth of Information.

What We Offer

Topic-I

PHARMA MANAGEMENT

  • World pharmaceutical Market
  • Indian Pharmaceutical Market
  • How Pharma Industry Work
  • Career In Pharma Industry
  • New Product Development

Topic-II

HUMAN ANATOMY & PHYSIOLOGY

  • Overview
  • Nervous System
  • Respiratory System
  • Digestive System
  • Circulatory System
  • Reproductive System
  • Skeletal & Muscular system
  • Excretory System
  • Sense Organ

Topic-III

DRUGS & PHARMACOLOGY

Topic-IV

ROLE OF MEDICAL REPRESENTATIVE

  • Brand Ambassador
  • Product Promotions
  • RCPA
  • Distribution
  • Reporting & Market Feedback
  • CME
  • Achievement Of Organizational Goal

Topic-V

PERSONALITY DEVELOPMENT & COMMUNICATION

  • Verbal & Nonverbal Communication
  • Art of Selling
  • Relationship Marketing
  • Interdepartmental Communication
  • How to face Interview
  • Corporate Etiquettes
  • Applying for Job – Job portals

Topic-VI

CASE STUDIES & IMPLIMENTATIONS (ON JOB TRAINING)

Assignment - Project
6 days Field Training in reputed Pharmaceutical with trained Medical Representative.

Focus Areas

  • Doctors Visit - Detailing, Communication
  • Chemist Visit - RCPA, POB
  • Distributors Visit – Order booking, Rapport building