SEO

Search Engine Optimization

SMM

Social Media Marketing

Google

Adwords

Weekend batch

Available

Why choose Digital Marketing ?

Currently, 30 Percent of India’s population have access to internet, this number is expected to double in 3 years’ time.

There is a huge requirement for well trained digital marketers in many corporate companies. Almost all the businesses in our country have now adopted digital marketing as a mode of promoting their products and services. However there is a lack of qualified professionals in this field. It is estimated that by year 2020, there will be 1,50,000 Digital jobs in India.

So, people who want to make their career in digital marketing will get the advantage in coming future as demand exceeds supply.

Most companies are going digital and by 2020, most companies will have an online presence and this will create a lot of career opportunities.

 

digital_marketing-in-vasai

Search Engine Optimization (SEO) is very important topic in Digital Marketing. In this course we are covering each & every aspect of seo. On page, Off page optimization, Solid content writing, Keywords research, Meta description,Quality Back links generation.

Securing your future. Digital marketing is here to stay. It is a young and emerging industry.

Digital Economy is growing 10 times faster than traditional economy. You get to choose any Industry to work in. Digital marketing is a part of almost all industries like Real estate, Pharma, IT, Telecom, Finance etc.

Requires no specific educational background. Anyone can learn digital marketing and apply the principles to build a brand.

Training Modules

Introduction to Digital Marketing

  • Digital Marketing vs Traditional Marketing
  • E Commerce marketing
  • Digital marketing planning
  • Understanding internet
  • Website planning and creation

Designing Creatives

  • Digital Marketing vs Traditional Marketing
  • E Commerce marketing
  • Digital marketing planning
  • Understanding internet
  • Understanding Domain and Hosting
  • Website planning and creation

Html

  • Structure of an HTML document
  • Basic tags and Attributes
  • Body,Text, IMAGE attributes
  • Ordered/Unordered lists
  • Tables : Cells: Spanning,Padding.
  • Forms: Create List Box, Radio Buttons
  • CSS

WordPress Website Designing

  • Worpress Installation
  • Page Creation
  • blogging
  • plugin Installation
  • Child theme creations
  • Sub-Domain Creation
  • Page Builder

Website Publishing Tools

  • Domain Booking
  • Name Server Connecting to Host
  • File Uploading through FTP
  • Managing Control Panel

Landing Page Creation

  • Acquiring Stunning Landing Pages,
  • WordPress Themes, CTA Placement & Optimization.etc.

Search Engine Optimization (SEO)

  • Keyword research
  • On Page Optimization
  • Off Page Optimization
  • Webmaster tools
  • Local SEO
  • SEO Tools
  • Google Algorithms
  • SEO Reporting

Search Engine Marketing (Adwords/PPC)

  • Understanding Adwords and Bing adcenter
  • Adwords account structure
  • Understanding Adwords algorithm
  • Creating search campaigns
  • Performance tracking
  • Optimizing search campaigns
  • Creating display Ad campaigns
  • Shopping Ad Campaign
  • Video Ad Campaing

Web Analytics

  • Understanding Google Analytics
  • Set up Analytics account
  • Goals and conversion
  • Understanding bounce rate and exit rate
  • Setting up Funnels
  • Integrating Adwords and Analytics
  • Customized reports

Social Media Marketing

  • Facebook Marketing
  • Google Plus Marketing
  • Linkedin Marketing
  • Twitter Marketing
  • Video Marketing
  • Instagram and Pinterest

E Mail Marketing

  • Mobile App Marketing
  • Mobile App Monetization
  • SMS Marketing
  • Mobile friendly websites

Affiliate Marketing

  • Understanding affiliate marketing
  • Affiliate marketing freelancing
  • Top affiliate networks

Google Webmaster

  • Search Console
  • Site working on Search Console
  • Refine personal and site settings
  • Manage and monitor your site
  • Search Traffic
  • Google Index
  • Crawl & Fetching your site
  • Submitting your verification code
  • Testing Robot.txt & Sitemaps

Digital Marketing Strategies

  • How to Analise product
  • Competitor Analysis
  • Product Weakness & Strength
  • Approach and Strategies to Convert your prospective clients
  • How to Pitch to your clients, prove Digital Marketing is superior
  • Preparation of Digital Marketing Budgets.

Youtube Channel Promotion

  • Youtube channel Creation
  • Video uploading and video seo
  • Live streaming
  • Youtube channel connect to adsense

Freelancing Techniques

  • Where to get Freelancing Work ?
  • Finding Clients,
  • Various Online Platforms
  • Forums Find Jobs, Using Websites
  • Different Strategies finding work

Online Reputation Management

 ORM essentially impacts the reputation of a person’s or business’s. The social media and internet use, alongside reputation administration organizations, have made it fundamentally an issue of list items. You will learn how to expel and over lap the negative impact of reviews utilizing SEO strategies to impact results.

Blogging and Adsense

  • Responsive blog setup
  • Blog premium themes
  • Blog structure and blogging frequency
  • Getting approved for Google AdSense
  • Placing ads and affiliate marketing

Final Project

  • Working on Live Project
  • One Social Media Ad Campaign
  • One Adwords ad campaign
  • 8 days daily 4 hours training on project

Highly Researched Printed Notes

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ADDRESS

278 – 279 Vira Apartment, Plot No 67, Navghar, Anand Nagar, Near Platform No 1, Vasai West Pin 401202, Maharashtra

EMAIL

info@iikd.in

CALL US

+91-7888161904 / 8652326026 / 0250-2333006