START BUILDING YOUR FUTURE
Search Engine Optimization
Social Media Marketing
Why choose Digital Marketing ?
Currently, 30 Percent of India’s population have access to internet, this number is expected to double in 3 years’ time.
There is a huge requirement for well trained digital marketers in many corporate companies. Almost all the businesses in our country have now adopted digital marketing as a mode of promoting their products and services. However there is a lack of qualified professionals in this field. It is estimated that by year 2020, there will be 1,50,000 Digital jobs in India.
So, people who want to make their career in digital marketing will get the advantage in coming future as demand exceeds supply.
Most companies are going digital and by 2020, most companies will have an online presence and this will create a lot of career opportunities.
Search Engine Optimization (SEO) is very important topic in Digital Marketing. In this course we are covering each & every aspect of seo. On page, Off page optimization, Solid content writing, Keywords research, Meta description,Quality Back links generation.
Securing your future. Digital marketing is here to stay. It is a young and emerging industry.
Digital Economy is growing 10 times faster than traditional economy. You get to choose any Industry to work in. Digital marketing is a part of almost all industries like Real estate, Pharma, IT, Telecom, Finance etc.
Requires no specific educational background. Anyone can learn digital marketing and apply the principles to build a brand.
Introduction to Digital Marketing
- Digital Marketing vs Traditional Marketing
- E Commerce marketing
- Digital marketing planning
- Understanding internet
- Website planning and creation
- Designs for Ad words
- Designs for Facebook and other Social Media
- Resolution Concept
- Web banner preparation
- Structure of an HTML document
- Basic tags and Attributes
- Body,Text, IMAGE attributes
- Ordered/Unordered lists
- Tables : Cells: Spanning,Padding.
- Forms: Create List Box, Radio Buttons
Search Engine Optimization (SEO)
- Keyword research
- On Page Optimization
- Off Page Optimization
- Webmaster tools
- Local SEO
- SEO Tools
- Google Algorithms
- SEO Reporting
Search Engine Marketing (Adwords/PPC)
- Understanding Adwords and Bing adcenter
- Adwords account structure
- Understanding Adwords algorithm
- Creating search campaigns
- Performance tracking
- Optimizing search campaigns
- Creating display Ad campaigns
- Shopping Ad Campaign
- Video Ad Campaing
- Understanding Google Analytics
- Set up Analytics account
- Goals and conversion
- Understanding bounce rate and exit rate
- Setting up Funnels
- Integrating Adwords and Analytics
- Customized reports
- Search Console
- Site working on Search Console
- Refine personal and site settings
- Manage and monitor your site
- Search Traffic
- Google Index
- Crawl & Fetching your site
- Submitting your verification code
- Testing Robot.txt & Sitemaps
Digital Marketing Strategies
- How to Analise product
- Competitor Analysis
- Product Weakness & Strength
- Approach and Strategies to Convert your prospective clients
- How to Pitch to your clients, prove Digital Marketing is superior
- Preparation of Digital Marketing Budgets.
Youtube Channel Promotion
- Youtube channel Creation
- Video uploading and video seo
- Live streaming
- Youtube channel connect to adsense
Blogging and Adsense
- Responsive blog setup
- Blog premium themes
- Blog structure and blogging frequency
- Getting approved for Google AdSense
- Placing ads and affiliate marketing
- Working on Live Project
- One Social Media Ad Campaign
- One Adwords ad campaign
- 8 days daily 4 hours training on project
Highly Researched Printed Notes
278 – 279 Vira Apartment, Plot No 67, Navghar, Anand Nagar, Near Platform No 1, Vasai West Pin 401202, Maharashtra
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