Diploma in Digital Marketing
This 120 hours course will train you all the required skills needed when doing SEO & Social Media Marketing, including the advanced options of HTML and CSS. IIKD is one of the Best Institute for Digital Marketing Training.
Boost your career and business by learning Digital Marketing. 30% theory & 70% practical. we don’t teach only syllabus, but we teach you complete marketing strategy for your business.
Get 10+ Certificates. Individual Computer available for practice.
Our Successful Students in Digital Marketing
Why choose Digital Marketing ?
- Currently, 30 Percent of India’s population have access to internet, this number is expected to double in 3 years’ time.
- Increasing number of people who use Mobile internet for search and shopping.
- Most companies are going digital and by 2020, most companies will have an online presence and this will create a lot of career opportunities.
- Currently, there is a huge demand for digital marketing professionals. However, there is a shortage of skilled staff.
- Securing your future. Digital marketing is here to stay. It is a young and emerging industry.
- Digital Economy is growing 10 times faster than traditional economy.
- You get to choose any Industry to work in. Digital marketing is a part of almost all industries like Real estate, Pharma, IT, Telecom, Finance etc.
- Requires no specific educational background. Anyone can learn digital marketing and apply the principles to build a brand.
Diploma in Digital Marketing
Introduction to Digital Marketing
- Digital Marketing vs Traditional Marketing
- E Commerce marketing
- Digital marketing planning
- Understanding internet
- Website planning and creation
- Learn how to make Creatives
- Facebook Post Designing
- Image Editing
- Resolution Concept
- Gif Animation
- Weblayout Designing
- Structure of an HTML document
- Basic tags and Attributes
- Body,Text, IMAGE attributes
- Ordered/Unordered lists
- Tables : Cells: Spanning,Padding.
- Forms: Create List Box, Radio Buttons
WordPress Website Designing
- Worpress Installation
- Page Creation
- plugin Installation
- Child theme creations
- Sub-Domain Creation
- Page Builder
Website Publishing Tools
- Domain Booking
- Name Server Connecting to Host
- File Uploading through FTP
- Managing Control Panel
Landing Page Creation
- Acquiring Stunning Landing Pages,
- WordPress Themes, CTA Placement & Optimization.etc.
Search Engine Optimization (SEO)
- Keyword research
- On Page Optimization
- Off Page Optimization
- Webmaster tools
- Local SEO
- SEO Tools
- Google Algorithms
- SEO Reporting
Search Engine Marketing (Adwords/PPC)
- Understanding Adwords and Bing adcenter
- Adwords account structure
- Understanding Adwords algorithm
- Creating search campaigns
- Performance tracking
- Optimizing search campaigns
- Creating display Ad campaigns
- Shopping Ad Campaign
- Video Ad Campaing
- Understanding Google Analytics
- Set up Analytics account
- Goals and conversion
- Understanding bounce rate and exit rate
- Setting up Funnels
- Integrating Adwords and Analytics
- Customized reports
Social Media Marketing
- Facebook Marketing
- Google Plus Marketing
- Linkedin Marketing
- Twitter Marketing
- Video Marketing
- Instagram and Pinterest
E Mail Marketing
- Mobile App Marketing
- Mobile App Monetization
- SMS Marketing
- Mobile friendly websites
- Understanding affiliate marketing
- Affiliate marketing freelancing
- Top affiliate networks
Online Reputation Management
ORM essentially impacts the reputation of a person’s or business’s. The social media and internet use, alongside reputation administration organizations, have made it fundamentally an issue of list items. You will learn how to expel and over lap the negative impact of reviews utilizing SEO strategies to impact results.
- Search Console
- Site working on Search Console
- Refine personal and site settings
- Manage and monitor your site
- Search Traffic
- Google Index
- Crawl & Fetching your site
- Submitting your verification code
- Testing Robot.txt & Sitemaps
- Where to get Freelancing Work ?
- Finding Clients,
- Various Online Platforms
- Forums Find Jobs, Using Websites
- Different Strategies finding work
Digital Marketing Strategies
- How to Analise product
- Competitor Analysis
- Product Weakness & Strength
- Approach and Strategies to Convert your prospective clients
- How to Pitch to your clients, prove Digital Marketing is superior
- Preparation of Digital Marketing Budgets.
Youtube Channel & Live Streaming
- Youtube channel Creation
- Video uploading and video seo
- Live streaming
- Youtube channel connect to adsense
- Writing compelling content
- Keyword research for content
- Writing compelling headlines
- Optimizing content for search engines
- Promoting content
Blogging and Adsense
- Responsive blog setup
- Blog premium themes
- Blog structure and blogging frequency
- Getting approved for Google AdSense
- Placing ads and affiliate marketing
- Working on Live Project
- One Social Media Ad Campaign
- One Adwords ad campaign
- 8 days daily 4 hours training on project
Practice makes perfect
Batch Time: Saturday & Sunday- 2pm – 6 pm
We have arranged individual computer for practice. Computer Lab is available 8 to 8 for practice.
Learn from the best
Join our course and start building the most attractive career available today. We make sure every topic is easily understood, and that all students reach the same level of expertise needed for today’s hi-tech industry.