Manage All Your ad Campaign with ease

Syllabus

  • Introduction to Search Engine and PPC Marketing (SEM)
  • Type of Ads Google AdWords serves
    • Search Ads
    • Display Ads
    • Product Listing Ads
    • Video Ads
  • Search and Display campaign creation and conversion tracking
  • A/B testing and monitoring the experiment in Google AdWords
  • Exposure to automated biding management tools for AdWords
  • Overview of Shopping Ads
  • Registration with Merchant center
  • Shopping Ads campaign creation and tracking
  • Setup of remarketing campaign in AdWords
  • Universal App Ads and Mobile App Ads
  • Video ads campaign creation and tracking
  • Integration of YouTube with social media
  • Usage of YouTube Channel for SEO – Comments & Sharing

Web Analytics

  • Installation and setup of Google Analytics (GA)
  • Set up goals and segments in GA
  • Set up site search in GA
  • Share Google Analytics data with specific permissions
  • Automate the summarization of GA data
  • Custom reports, dashboards, and segments in GA
  •  Google Tag Manager
  •  

Funnel Marketing & Growth

  • Introduction to marketing funnel and its importance
  • Full acquisition funnel and mindmap
  • Strategies to convert leads into sales 
  • Introduction to Growth hacking
  • The Lean Marketing Framework (LMF)

Working hours

Tuesday- Sunday:8:00-8.00Hrs
+91-7888161904 / 8652326026 / 0250-2333006
E-mail: info@iikd.in
www.iikd.in

We are here

278 – 279 Vira Apartment, Plot No 67, Navghar, Anand Nagar, Near Platform No 1, Vasai West Pin 401202, Maharashtra