Digital marketing courses are in demand due to the increasing number of online business in India. There are several institutes providing digital marketing courses in Mumbai. Given below is a list of Digital Marketing courses in Mumbai. Location wise.
Vasai – Virar – Nalasopara – IIKD
IIKD provides digital marketing courses in Vasai-Virar. The course is designed for students, entrepreneurs and working professionals.
This course covers all the major topics in digital marketing like SEO, SEM, Social media marketing etc.
Given below is the course content.
Module 1 – Introduction to Digital Marketing
- Digital Marketing vs Traditional Marketing
- E Commerce marketing
- Digital marketing planning
- Understanding internet
- Understanding Domain and Hosting
- Website planning and creation
Module 2 – Search Engine Optimization
- Keyword research
- On Page Optimization
- Off Page Optimization
- Webmaster tools
- Local SEO
- SEO Tools
- Google Algorithms
- SEO Reporting
Module 3 – Search Engine Marketing (Adwords)
- Understanding Adwords and Bing adcenter
- Adwords account structure
- Understanding Adwords algorithm
- Creating search campaigns
- Performance tracking
- Optimizing search campaigns
- Creating display campaigns
Module 4 – Web Analytics
- Understanding Google Analytics
- Set up Analytics account
- Goals and conversion
- Understanding bounce rate and exit rate
- Setting up Funnels
- Integrating Adwords and Analytics
- Customized reports
Module 5 – Social Media Marketing
- Facebook Marketing
- Google Plus Marketing
- Linkedin Marketing
- Twitter Marketing
- Video Marketing
- Instagram and Pinterest
Module 6 – E Mail Marketing
- Types of E Mail Marketing
- Platforms for E Mail Marketing
- Auto responders
- Improving ROI by testing
Module 7 – Mobile Marketing
- Mobile App Marketing
- Mobile App Monetization
- SMS Marketing
- Mobile friendly websites
Module 8 – Affiliate Marketing
- Understanding affiliate marketing
- Affiliate marketing freelancing
- Top affiliate networks
Module 9 – Content Marketing
- Writing compelling content
- Keyword research for content
- Writing compelling headlines
- Optimizing content for search engines
- Promoting content
Module 10 – Blogging and Adsense
- Responsive blog setup
- Blog premium themes
- Blog structure and blogging frequency
- Getting approved for Google AdSense
- Placing ads and affiliate marketing
More details can be found here.
Andheri – Edupristine
Edupristine is located in Andheri East and they provide digital marketing courses in Mumbai. Placement assistance is provided.
Course fees is 33,000/ (as per website)
Course duration is 60 hours.
Borivali – Lipsindia
Lipsindia has branches in both Andheri and Borivali. Apart from Mumbai, they also have branches in Pune.
Duration of the course is 3 months and fees is approximately 27,000.
Dadar – DMTI
DMTI Provides digital marketing courses in Dadar and Andheri. They provide advanced digital marketing diploma in Digital Marketing.
Course fees is approximately 25,000.
Thane – Proideators
Proideators is a digital marketing institute located in Thane. 20 modules are covered in this course.
Source – Best Digital Marketing Courses in Mumbai.
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