Digital Marketing is the marketing of products or services using digital media according to Wikipedia. Several industries are now turning to digital marketing techniques to market their products online.
Pharmaceutical and healthcare industry also has started to incorporate digital marketing into their marketing strategies. More and more people today have access to digital devices like mobile phones, tablets, laptops etc.
Hence it is important to create a brand awareness and increase the online presence of an organisation. Given below is a list of pharmaceutical companies who have an active digital marketing presence and who hire digital marketing professionals.
Baxter is one of the most reputed pharmaceutical companies in India. They have recently incorporated digital marketing into their product management strategy.
As per Naukri.com, there is a requirement of digital marketers for their product management team. Candidates who have a background in Pharmaceutical sales and who want to move into product management should learn digital marketing.
Thyrocare technologies is the World’s Largest Thyroid Testing Laboratory. It is an innovator, trendsetter and leading brand in the Diagnostic Industry, an essential subset of the fastest growing and most exciting Indian Healthcare Industry.
They hire digital marketing managers to take care of the online promotion of their products and services. Given below is the job profile.
- Devising Strategies to drive online traffic to the company website.
- Tracking conversation rates and making improvement to the website.
- Developing and managing digital marketing campaigns.
- Utilizing a range of techniques including paid search, SEO, PPC, SEM, ORM & SMO.
- Overseeing the social media strategy for the Company.
- Managing Online brand and service campaigns to raise brand awareness.
- Improving the usability, design, content and conversion of the Company website.
- Responsibility for planning budgetary control of all digital marketing.
- Evaluating customer research, market conditions and competitor data.
- Review new technologies and keep the Company at the forefront of development in digital marketing.
Platinum Hospitals Mumbai
Platinum Hospital Pvt Ltd. Group are having its State of the Art 100 bedded Multi Speciality Hospitals at Vasai & Ulhasnagar which are already recognized as the first Super Specialty Hospital of the area and Best hospital of the zone.
They are currently hiring digital marketing managers to handle thier online lead generation and marketing activities.
Job description is as given below.
- Demonstrable experience leading & managing SEO/SEM.
- Knowledge of Website Development & Management.
- Design, build & maintain social media presence.
- Brainstorm new & creative growth strategies.
- Online Promotion Activities.
- PR & Media Coverage.
Pharmeasy is a pharmaceutical startup company who are promoting thier products through mainly mobile digital channels.
Currently, Pharmeasy is operating in 7 cities – Mumbai, Delhi, Kolkata, Bangalore, Ahmedabad, Pune and Jaipur with over 1 lakh active customers transacting 2000 orders every day. Growing at a rapid pace month on month, Pharmeasy is the biggest and the fastest growing pharmacy aggregators in the country.
Being a digital pharma company, they have requirements for a digital marketing manager. Job details are s given below.
- Plan and execute all web, SEO/ SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion test.
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end- to- end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners.
- Qualification: Graduate
Seven Hills Hospital
Seven Hills hospital is one of the biggest hospitals in India, located in Mumbai. Currently they are hiring for web marketing executives.
This position is also open to fresh graduates who have basic knowledge of digital marketing.
These are some of the healthcare companies that are currently hiring for Digital Marketing executives. In the future, as more and more companies start to promote their products and services online, there will only be an increase in the demand for Digital Marketing professionals in the healthcare sector.
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