The scope of digital marketing is increasing on a daily basis in our country. The reason for this is the huge number of people using the internet and other digital devices on a daily basis. Hence there is a huge demand for digital marketing professionals in India.
Gone are the days when people used to look for the newspaper and television for information. Nowadays most of the population are using the internet for information.
In a very short period of time, digital marketing has got great hype and is in serious demand among business houses and corporate companies.
Benefits of Digital Marketing as a career.
In this article, we discuss some of the key benefits of choosing digital marketing as a career option.
1.Become an in demand professional – There is a huge requirement for well trained digital marketers in many corporate companies. Almost all the businesses in our country have now adopted digital marketing as a mode of promoting their products and services. However there is a lack of qualified professionals in this field. It is estimated that by year 2020, there will be 1,50,000 Digital jobs in India.
So, people who want to make their career in digital marketing will get the advantage in coming future as demand exceeds supply.
2.Wide range of career options – Digital marketing does not restrict you to one specific job profile or one specific industry. Digital marketing is now used widely in several industries.
Making a choice depends on the professional who has to set up his career in digital marketing. New online jobs are declared regularly for different organizations and enterprises. This gives an additional benefit of being choosy about the kinds of work.
3. Good salary packages – Starting salary for digital marketers in India can range from 20.000 Rs per month to 35,000 Rs per month.
Experienced professionals can expect to earn more than 1 Lakh Rupees per month. The demand and supply for digital professional are inversely proportional to each other. The demand is more and the supply is meager.
Since the demand is more, the salary offered is also higher.
4. Become an entrepreneur – Digital marketing offers you the opportunity to start your own business. Digital marketers who have the skills to generate leads online can promote any business online.
It could be a small E Commerce store or an actual business with lead generation done through online methods.
Since financial investment is low for online business, you can easily set up your own business.
In traditional careers like advertising, people need an internship or some work experience to start their careers. But, in the case of the digital marketing, you can start your own website or online business and start your career.
5. Flexibility in career – Unlike other professions where you need to complete your degree or diplomas to start up with you career, digital marketing does not need such prerequisites.
The digital world offers large opportunities to begin your career in digital marketing without even stepping into an office.
You can start blogging and concentrate on building a bigger fan base. You can test your knowledge and skills by working on your blog and learning new techniques.
You can also take up freelancing work from various freelancing websites.
So these are some of the benefits of choosing digital marketing as a career. If you are interested in learning digital marketing, visit the link below for more details.